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For other brands, other top links posts also tended to share relationship advice.Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
For total engagement, Zoosk was the clear winner by a long shot.
Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.
Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.